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This campaign was created to show that Smirnoff is the world's #1 vodka because of its purity. Graphic representations of elaborate filter systems communicate the idea. Each system hints at artistic nuances of a specific region.

This campaign was created to show that Smirnoff is the world's #1 vodka because of its purity. Graphic representations of elaborate filter systems communicate the idea. Each system hints at artistic nuances of a specific region.